BlueCity Holdings Ltd. (Nasdaq: BLCT), the operator of Asia's top LGBTQ+ app Blued, has strengthened its user privacy protection amid the crackdown by China's cybersecurity authority and the embarrassing social media scandals at the Tokyo 2020 Olympics.
BlueCity said it has released a series of new features to protect user identity and privacy, specifically, prohibiting screen captures during livestreaming, as well as screenshots and screen recordings during video calls.
"At Blued, we believe that privacy is of the utmost importance, especially for the LGBTQ+ community. We have always gone to great lengths to ensure the safety and security of our members," head of Blued International, Liam Lu, said in a statement Wednesday.
The company said it will blur the screen at an attempt of a screenshot on iOS and altogether prevent screenshots on Android systems. In addition, users can only view faces in photos in another user's album when authorized by the latter. Users can also now send photos which can disappear within seconds of being read, the company said.
On top of that, paid members of Blued are able to replace the app icon on their phones with another image to ensure privacy from outside onlookers.
Lu also said, "In light of the recent events that have occurred at the Olympics, which have raised widespread concerns regarding the privacy of social media apps, we are ramping up our efforts and introducing a series of new features to create a safer environment for everyone."
Blued counts more than 60 million registered users and is the top LGBTQ+ app in China, India, South Korea, Thailand, and Vietnam. It also has local operations in Brazil, China, India, Japan, Mexico, the Philippines, South Korea, Thailand, the United States, and Vietnam.
In addition to networking and dating, BlueCity offers health-related services and community support to millions of its users. In March, BlueCity and UNAIDS, the Joint United Nations Programme on HIV/AIDS, launched a campaign against discrimination and toward raising awareness in issues including living with HIV, appearance anxiety, gender discrimination in the workplace, and family acceptance of sexual minorities. Together with UNAIDS, the operator of Blued hosted public exhibitions and streamed interviews with experts speaking in support of "a healthy life attitude in a diverse and inclusive society."
Last month, BlueCity celebrated the one-year anniversary of its initial public offering in New York. The company became publicly traded in a breakthrough year, when it achieved a number of expansion and optimization milestones.
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