iClick Launches New SaaS Product with Tencent

The company released an off-the-shelf SaaS enterprise management platform, iSCRM, for daily operations and social customer relationship management.
Benjamin WangJan 06,2021,23:51

iClick Interactive Asia Group Limited (Nasdaq: ICLK) announced Wednesday that it released an off-the-shelf SaaS enterprise management platform, iSCRM, for daily operations and social customer relationship management.

The company said in the announcement that its new platform makes full use of the function of Tencent's enterprise communication platform WeCom to attract new users and intelligently manage the private traffic of the brand.

Jian "T.J." Tang, the chief executive officer and co-founder of iClick said, "I am very excited to announce the launch of iSCRM, iClick's first standard SaaS product. This new solution equips clients with the latest smart tools that integrate and optimizes the various functions of Tencent's continuously evolving ecosystem. ”

The company announced it will start the cooperation with Tencent International Business Group (HKEX:00700) on SaaS solutions in October. The solutions will be provided in Hong Kong, South Korea and Thailand currently, the company added. iClick said this solution is part of its newly developed enterprise solutions.

In addition, by integrating Tencent Cloud's AI, chatbot and facial recognition technology, the solution aims to empower the rapidly-developing WeChat Mini Programs.

Shares of iClick were inched up 2 cents to $8.22 today in New York.

Topics:iClick; Tencent; China; U.S.
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