Beijing WiMi Hologram Cloud Software Co. Ltd. is the largest holographic augmented reality (AR) platform in China. The company provides holographic cloud services and products supported by AR technologies to enterprises across industries.
WiMi’s two main lines of business are holographic AR advertising and holographic AR entertainment, with the former generating 80.5 percent of the total revenue last year. While the majority of its business is conducted in China, the company has expanded internationally and plans to continue its growth overseas.
WiMi’s software enables users to insert real or animated three-dimensional objects that into video footage, integrating seamlessly with the surroundings. Its entertainment line offers payment middleware software, game distribution and holographic mixed reality (MR) software. WiMi has developed real-time computer vision algorithms to perform the visualization of photorealistic high-resolution renderings and uses original cloud architecture for flexible work and user experience. The company also uses data mining and user behavioral data analytics to build user profiles.
Founded in 2015, WiMi now operates the largest integrated holographic AR platform in terms of revenue and content in China. Its extensive portfolio counts 4,654 AR holographies. The company has also achieved a speed of image processing that is 80 percent faster than the industry average. While most rival companies may identify and capture 40 to 50 blocks of image data within a specific space unit, WiMi collects 500 to 550 data blocks.
In 2018, WiMi had 121 customers with an average revenue per customer at 1.5 million yuan. It reported operating revenues of $32.8 million, a 17% increase from the preceding year, with $13 million in profit. For the six months through June 2019, WiMi posted operating revenues of $23.1 million on income of $11.5 million.
According to the company, it has the largest portfolio of holographic AR content, which counted 4,654 holograms as of June 2019. Its tech is well protected against infringement, WiMi holds 214 software copyrights and 132 registered patents, according to its filing with the U.S. Securities and Exchange Commission. WiMi aims to become the creator of the largest holographic AR ecosystem in China.