LvYue Expands In India
Strategically invested in by Trip.com Group Ltd. (Nasdaq: TCOM), LvYue Group announced on Monday that the average occupancy of the company's first BeU hotel reached over 80% since its opening on September 2019.
The company said more BeU hotels are in the process of renovation and BeU will open hotels in the main regions of India, including Delhi, Bangalore, Hyderabad, Chennai, Mumbai this year.
BeU said it mainly provides services for domestic customers in India. Most of its employees are Indian, which enables LvVue to make the 'soft landing' (consumer-friendly intriduction) of its Chinese brand in the Indian market.
LvYue Group's foray into the Indian market is a part of its overall global strategy, the company said in the announcement.
LvYue positioned BeU hotel as an Indian business hotel chain with fully standardized products, targeting business travelers.