Secoo Teams Up With Iconic French High-end Fashion Brand

Lanvin launches online flagship store on Secoo's platform

Binwei Wang
    Feb 10, 2020 1:00 PM  PT
Secoo Teams Up With Iconic French High-end Fashion Brand
author: Binwei Wang   

Secoo Holding Ltd. (Nasdaq: SECO) welcomed Lanvin, the oldest high-end fashion brand in France to launch the e-flagship store on the company's platform today.

The Beijing-based high-end products and services platform said this move was an important step in what will be a multi-faceted, long term cooperative partnership between Secoo and Fosun Fashion Group.

Fosun Fashion Group acquired Lanvin in 2018 in order to capitalize on the increasing demand for luxury goods in China.

The oldest French fashion house still operational, the company was founded in 1889 by Jeann Lanvin.

Secoo also produced an original Lanvin content video for the Secoo platform as well as Secoo's and Lanvin's social media channels in order to introduce Lanvin's spirit to Secoo's more than 30 million premium members.

"We are glad to have a cooperation with French long-established high fashion brand Lanvin and Fosun Fashion Group. The cooperation strengthens the online interaction between Secoo members and Lanvin but also enhances the relationship between two parties," Rixue Li, the founder and chief executive officer said in the announcement. Li added, "We at Secoo are proud to be working with one of the oldest, most prestigious French fashion brand, Lanvin and the Fosun Fashion Group. This collaboration reinforces our strategy and commitment to bringing the best brands and selections to our discerning consumer."

SECO stock, after climbling in late December and early January, has has traded downwards, a likely result of the virus's impact. The stock traded sideways today on 140k shares or about triple the average daily volume.