Pinduoduo Heats Up Rivalry in China With Amazon Partnership

Pinduoduo, which posted high losses for the third quarter, is expanding its buyer base through a deal with Amazon, kicked off during Black Friday.
Anthony RussoDec 05,2019,02:05

Pinduoduo Inc. (Nasdaq: PDD) will look to grow and compete with its online retailers after the United States e-commerce giant, Amazon Inc. (Nasdaq: AMZN) announced it would open a pop up store on its platform.

The pop up store will run until the end of the year and carry around 1,000 oversea products, as CNBC reported last week.

Pinduoduo, which offers products in 10 categories, according to its website, faces a gap from top Chinese online retailers in (Nasdaq:JD) and Alibaba Holding Group Ltd.,(NYSE).  As of May, Alibaba and accounted for 73% of e-commerce sales in China, while Pinduoduo had just 7%, according to data from the German-based online research company, Statista.

 PDD 1.png

(Source: Statista)

Although Pinduoduo is behind two of its rivals,  Adrian Cohn, the director of brand strategy and communications of the cloud-based technology platform, Smartling said e-commerce in China will continue to grow.

“China added 50 million people to the internet last year. E-Commerce is going to grow, and its success is dependent on the content being effectively delivered to consumers in their native language,” Cohn told CapitalWatch in an email on Wednesday afternoon.

He added, “Companies that think strategically about how to invest in language translation will have a competitive advantage. Process automation is a significant advantage, and how to balance human and machine translation for different types of content is another.

Also, over the past few years, the gap in the consumer retail industry between China and the United States has narrowed significantly, reported in its earnings presentation last month. According to the slides, the market size in China for 2012 was 21 trillion yuan, compared with 30 trillion yuan in the U.S. By 2018, the market in China grew to 38 trillion yuan, at a compound annual growth rate (CAGR) of 10.1%, while the U.S. reached 41 trillion yuan, according to

 PDD 2.png


Adding to the Competition, the three online retailers have been involved with Black Friday, which is referred to as the beginning of the Christmas shopping season in the U.S, Caxing Global reported today. said its sales growth for cosmetic products increased by 141%, during Black Friday, according to report.

During China’s largest shopping festival, Singles' Day, Pinduoduo sold more than 400,000 most iPhones, David Liu, the vice president of strategy for the company, told analysts a week ago following its third quarter results. Alibaba set a record on Singles' Day with gross merchandise volume (GMV) reaching $38.4 billion, while beat its last year totals, posting $29.2 billion in sales.

Just yesterday, Alibaba said it would raise an additional $1.7  billion after the underwriters on its initial public offering in Hong Kong last week have fully exercised the over-allotment option.

Last week Pinduoduo reported that in the three months through September its revenue more than doubled to $1.1 billion. However, it suffered a net loss of $326.7 million, or 28 cents per American depositary share, according to Pinduoduo.

Pinduoduo’s shares dropped 32 cents on Tuesday to $35.57 per ADS, while closed 1% lower, at $31.56 per ADS and Alibaba’s stock slipped by $1.26 to $193.74 apiece.