Alibaba Invests in Taiwan-based Startup for Virtual Makeup Tryouts

The AR online beauty tryouts provider received investment from China’s e-commerce giant Alibaba.
Belinda ZhouSep 20,2019,06:55

Perfect Corp. announced global strategic partnership with Alibaba Group Holding Ltd. (NYSE: BABA) in augmented reality technology with online beauty tryouts Thursday.

The Taiwan-based startup, with 750 million downloads, said it has seamlessly integrated its YouCam Makeup AR virtual try-on technology into Taobao and Tmall in an official statement.

Consumers can try AR makeup styles, lipsticks with seven textures, blush, eyeliner, eyelashes, eyeshadow and complete makeup looks integrated. The company said it aims to increase consumer engagement with beauty products while shopping at Taobao and Tmall, boost online sales and improve customer satisfaction.

“The groundbreaking strategic partnership with Alibaba group had positioned Perfect Corp.’s Beauty SaaS solutions as the recognized solution for global brands in digital transformation,” Alice Chang, the founder and chief executive officer of Perfect Corp., said.

The self-claimed “industry game changer” also provides services including smart shade finder, facial recognition powered by artificial intelligence, beauty advisor, live streaming and so on.

China's largest e-commerce company is reported to lead a new round of funding for the startup in Taiwan, which ranked the company’s largest bet in the region, according to Bloomberg. Other institutional investors were said to include Chinese venture capital firm CCV, Taiwan’s Cyberlink Corp.

“We need the innovative technology to level up the consumer experience, and also the product experience, shopping experience to fulfill the demands of our customers,” Mike Hu, representative of Tmall, Alibaba’s e-commerce unit, said.

3D live makeup try-on technology has been applied widely in the U.S., covering Sephora Virtual Artist, L'Oréal Paris, New York-based Maybelline with instantly try-on eye, lip and cheek makeup in store or mobile app.

Shares in Alibaba closed at $180.43 apiece Thursday, staying unchanged.