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Baidu Boosts Its Autonomous Driving Project With International Partnerships

Baidu has landed several strategic partnerships this week in its push for advancing its autonomous driving platform, Apollo.

CapitalWatch Staff
    Jul 10, 2018 5:30 PM  PT
Baidu Boosts Its Autonomous Driving Project With International Partnerships

The week has begun fruitfully for Baidu Inc. (Nasdaq: BIDU), as on Tuesday the Chinese search engine giant has landed its second international deal since its partnership with Huyndai, this time with U.S. chipmaker Analog Devices Inc. (Nasdaq: ADI), in a push for advancing its autonomous driving platform.

Analog and Baidu signed an agreement today to collaborate on Baidu's Project Apollo, a self-driving system launched last year.

"There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing," a vice president of Analog, Chris Jacobs, said in a statement Tuesday.

Analog would bring sensing and navigation resources to Apollo, including its Drive360 solution, which it described as a "safety shield" of a vehicle. Drive360 works through a network of sensing methods, which give the vehicle sight and feeling, the company said.

Baidu's deal with Analog was the second large-scale partnership the company has arranged this week. On Monday, the company announced it has teamed up with South Korean carmaker, Hyundai Motor Group, to collaborate on "next-generation" vehicle connectivity.


Hyundai and Baidu sign a strategic cooperation agreement on July 9 

(Source: PRNewswire)

The two companies said they are planning to build a connected car service powered on big data, maps, and artificial intelligence (AI) that provides real-time traffic updates and other in-car content.

Hyundai and Baidu will also collaborate on embedding Hyundai cars with Xiaodu In-Car OS, Baidu's AI-powered interactive communication solution, the companies said.

In addition, the partners seek to fuse Baidu's voice recognition technology with Hyundai's noise cancellation technology to improve a system for in-vehicle voice commands. 

"Through our partnership with Baidu, we will develop industry-leading connected-vehicles that exceed customer expectations,"  the director and head of Infotainment Development Group at Hyundai, Kyowoong Choo, said in a statement on Monday.

Baidu and Hyundai have collaborated on various projects for autos since 2015.

The stock of Baidu closed at $261.25 per American depositary share on Tuesday, down 72 cents. In after-hours trading, its shares lost an additional $4.