Baidu App Launches Ad-free Jiandan; Daily Users Reach 150 Million

China's popular search engine Baidu announced today that its app reached 150 million daily active users after the launch of ad-free Jiandan Search.

CapitalWatch Staff
    Jun 05, 2018 11:48 AM  PT
Baidu App Launches Ad-free Jiandan; Daily Users Reach 150 Million
author: CapitalWatch Staff   

Baidu Inc. (Nasdaq: BIDU) announced today that the daily active users (DAUs) of its app reached 150 million after the company launched its ads-free Jiandan Search.

"Jiandan Search embodies our latest design concepts and integrates Baidu's cutting-edge AI technologies in natural language processing, image recognition, and video," the vice president of Baidu Search, Wu Haifeng, said in a statement today.

Baidu, China's leading search engine, created ad-free Jiandan as its latest experiment with an alternative search app. Based on a user's profile, Jiandan shows personalized results. For example, children or fans of a particular celebrity would see a customized layout and search feed on the platform, the company said.


"This is an important milestone for the Baidu app, which reinforces our strategy to improve the user experience with powerful AI and deep user insight to deliver personalized feeds with a wide array of topics of interest," Baidu's vice president and general manager of the Baidu App, Dou Shen, said today, as its DAUs reached 150 million. 

As of March, the Baidu App had 137 million DAUs, according to a statement by Robin Li, Baidu's chief executive officer, that he made in a call with analysts on April 23.

The shares of Baidu were trading at $260.13 per American depositary share intraday on Tuesday, down 77 cents from yesterday's close.