Sogou Expands its AI Offerings with New Travel Translator

Sogou unveiled its new AI-powered, portable translation device, the Sogou Travel Translator, as well as the Sogou Smart Translation Recorder and translation software.

Selina Cheng
    Jan 25, 2018 2:39 PM  PT
Sogou Expands its AI Offerings with New Travel Translator
author: Selina Cheng   

Sogou Inc. (NYSE: SOGO), a leader in the development of artificial intelligence and the second-largest player in mobile search in China, just unveiled its new AI-powered, portable translation device, the Sogou Travel Translator, as well as the Sogou Smart Translation Recorder and translation software. 

"Millions of Chinese tourists face a language barrier when they travel abroad, and we are excited to offer a device that can solve this common problem," said Xiaochuan Wang, chief executive officer of Sogou. "The Sogou Travel Translator is designed to accurately translate spoken words even if there is background noise. It can also translate text embedded in images, such as on menus and street signs, and functions both online and offline." 

The Sogou Travel Translator features a 3.1-inch high-resolution touch screen as well as a range of advanced functions designed to address typical tourist pain points. It is capable of translating dialogue from 17 languages, including Chinese, English, German, Arabic and Russian, into the target language in real-time, enabling users to read or listen to the translation. More importantly, the device allows users to translate dialogue between English and Chinese without being connected to the internet.

Sogou Launches AI-Powered Sogou Travel Translator

The translator will be available for pre-ordering on March 12 and will start shipping to customers from March 19.

Sogou, China's fourth-largest internet company based on the number of monthly active users, has been a pioneer in cutting-edge AI research and development. Sogou focuses on natural interaction and knowledge-computing through the development of its proprietary natural interaction interface Zhiyin OS and Deep Intelligence Engine.  Sogou is also partnering with Tsinghua University, a top institution in China, to establish the Tiangong Research Institute for Intelligent Computing, which is dedicated to research and development in AI. 

The company made its debut at $13 per share on the New York Stock Exchange in November, where it quickly jumped more than 10 percent in less than two hours of trading before settling back to current levels. 

With Tencent and Sohu holding a combined interest in the company, Sogou has become one of the biggest mobile search platforms powered by artificial intelligence and machine-learning technology.

Shortly after the listing, J.P. Morgan and Credit Suisse analysts began coverage on shares of Sogou. Both firms issued "buy" ratings and set the target price around $17, suggesting a 47 percent increase from today's closing price of $11.53 per share.

"Sogou is the fastest-growing search engine globally, with potential to accelerate traffic share/earnings growth through its Tencent-WeChat partnership," said Alex Yao from J.P. Morgan. "We think the WeChat search partnership provides significant upside potential to our financial forecasts."

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